The Roots
At Ground Level Marketing (GLM), we believe every successful business starts with a strong foundation. "The Roots" of your marketing program—branding, strategy, social media management, and SEO—are essential for sustainable growth. We understand small businesses need cost-effective solutions, so we focus on impactful strategies that build long-term success without the need for expensive ads. By strengthening these roots, we help you connect with your audience and grow your business from the ground up.
SEO
At Holly Hickman Marketing, we optimize your website to rank higher, attract more traffic, and convert visitors into loyal customers. Let us help you get found online and grow your business with expert SEO strategies!
Branding & Strategy
Branding and marketing strategy are the backbone of every successful business. At GLM, we help small businesses define their unique identity, craft compelling messages, and develop clear, actionable strategies that resonate with their target audience. Our goal is to ensure your brand stands out and drives growth, all while staying true to your core values and mission.
Social Media Management
At Holly Hickman Marketing, we specialize in crafting engaging social media strategies that help small businesses grow and connect with their ideal audience. Let us handle your social media presence so you can focus on what you do best—running your business!
Custom marketing strategies built for your brand.
The Stems
"The Stems" are the next phase of your brand's growth—where your efforts begin to flourish. Just like stems help a plant grow taller and stronger, email marketing, PPC advertising, and thought leadership/PR push your brand into new spaces, attracting attention and building momentum. These strategies help your business expand its reach, engage with potential customers, and establish authority, ensuring that your growth continues to thrive.
Email Marketing
Email marketing is a direct and effective way to engage with your audience and drive conversions. We craft personalized, compelling campaigns that nurture relationships, promote your products or services, and keep your brand top of mind. By leveraging segmentation and analytics, we ensure every email delivers value and results.
Thought Leadership & PR
Thought leadership and PR are powerful tools that position your brand as an industry authority. By sharing valuable insights, expertise, and stories, we help you build trust, increase credibility, and attract new opportunities. Through strategic media outreach and content, we amplify your voice, ensuring your business is recognized as a leader in your field.
PPC Advertising
PPC advertising is a targeted way to drive immediate traffic and generate leads. By strategically placing ads across search engines and platforms, we help your business reach the right audience at the right time. With data-driven strategies, we maximize your ROI and ensure your advertising dollars are working hard to grow your brand.
“Social media and digital marketing changes so quickly that if you blink, you’ll miss it. Without the right strategy, you will get lost in the noise. We can help.”
— Holly Hickman - Founder, Ground Level Marketing